The beer is extending its sponsorship agreement for the next five editions, maintaining its status as the official beer of the tournament
star and the Mutua Madrid Open have announced the renewal of the brand’s sponsorship deal with the tournament for the next five editions, giving continuity to the relationship that has united them since 2008. The treaty was ratified in magic box from Jorg VillavecchiaCEO of Dam, and Gerhard TsobanianCEO of the Mutua Madrid Open, in an event also attended Jofre RieraHead Dam Sponsorships, and javier burgoscommercial director of the Mutua Madrid Open.
Through the new agreement, Estrella Damm will retain the status of official beer of the Mutua Madrid Open, as well as its brand presence at the venue and on the slopes, and natural mineral water Fuente Liviana will continue to be an official partner of the competition. As usual, the brand will benefit from the revival of the salon Estrella Damm and offers the participants the best music and entertainment during the weeks that the tournament lasts. In addition, Estrella Damm will also be present at the Estrella Damm Expo, a space that includes the tradition of national tennis, thus reinforcing its connection to the history of this sport.
In this way, Estrella Damm renews its commitment to the best men’s and women’s tennis, which brings together the best racquets in the world from April 24th to May 7th. In this edition – and as has been the case for some years with the WTA 1000 tournament – the Mutua Madrid Open becomes a two-week ATP Masters 1000 tournament that reaffirms the spirit of growth that has characterized all phases of the event since its arrival in Madrid in 2002. Thus, the ATP main draw of the Mutua Madrid Open is expanded in size (from 56 to 96 players) and days (from 8 to 12). In addition, the WTA tournament will also increase the size of its draw from 64 to 96 players and will be held in parallel with the men’s competition, guaranteeing the show and giving fans a number of great options to continue in the Caja Mágica.
About the Mutua Madrid Open
The Mutua Madrid Open is an ATP Masters 1000 and WTA 1000 tournament that will celebrate its 21st edition in Madrid in 2023. What began as an indoor Masters 1000 event in 2002 has developed into one of the world’s leading combined ATP and WTA tennis tournaments in recent years. After moving to the Caja Mágica in 2009, welcoming the women’s team and switching to clay in mid-spring, the Mutua Madrid Open positioned itself as a must-attend event for tennis fans around the world. The tournament, currently recognized as one of the biggest sporting events in Spain, recorded 300,092 fans in 2022 and is broadcast in more than 180 countries every year.
About Estrella Damm and sports
The link between Estrella Damm and sport dates back to the brand’s beginnings in 1876, but it was not until the ’50s that it was consolidated with the creation of the Damm Football Club and the first sponsorships in the world of cycling and basketball. . Currently and after more than 145 years of history, the brand is very present in the sports sector through numerous initiatives and collaborations with national and international sports organizations and events. Racquet sports such as tennis or paddle tennis are two disciplines with which Estrella Damm has maintained a close relationship for more than 30 years, supporting numerous initiatives in which it offers its followers experiences combining sport, culture and gastronomy.
